Tony Fadell @TED 2015
As human beings, we get used to “the way things are” really fast. But for designers, the way things are is an opportunity … Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.
Habituation drives the brain. By making new processes our own habits we have time to focus on new things. details and the big picture fall aways and we go on automatic pilot. We accept what is, unconscious.
Three tips from Tony Fadell:
- Take a step back and see the broader picture
- Look closer and get the details right
- Think younger. Ask innocent questions. Kids have less habits so use younger brains.